Title: Goppa – AI Visibility for WooCommerce
Author: goppa
Published: <strong>11 สิงหาคม 2026</strong>
Last modified: 29 สิงหาคม 2026

---

Search plugins

![](https://ps.w.org/goppa-agentic-commerce/assets/banner-772x250.png?rev=3642026)

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# Goppa – AI Visibility for WooCommerce

 By [goppa](https://profiles.wordpress.org/goppa/)

[Download](https://downloads.wordpress.org/plugin/goppa-agentic-commerce.0.6.3.zip)

 * [Details](https://th.wordpress.org/plugins/goppa-agentic-commerce/#description)
 * [Reviews](https://th.wordpress.org/plugins/goppa-agentic-commerce/#reviews)
 *  [Installation](https://th.wordpress.org/plugins/goppa-agentic-commerce/#installation)
 * [Development](https://th.wordpress.org/plugins/goppa-agentic-commerce/#developers)

 [Support](https://wordpress.org/support/plugin/goppa-agentic-commerce/)

## Description

Generating files for AI crawlers is the easy half. The hard half is
 knowing whether
it worked.

Goppa does both. It serves the files an AI agent needs to read your
 catalogue, 
and it measures what those agents actually answer when a shopper asks what to buy
in your category — so you can tell the difference between “my store is technically
ready” and “my store gets recommended”.

Those two are not the same thing. In our own published research, shops
 scoring 
100/100 on technical readiness still appeared in 0% of measured AI answers. The 
data and method are public at https://trygoppa.com/study

Think of it as SEO for the answer, not the results page: the work is
 the same shape,
but the thing you are trying to win is a sentence an assistant writes, not a blue
link.

#### Start without installing anything

You do not need this plugin, or an account, to find out where you stand.
 Run the
free check on your domain at https://trygoppa.com — it reads your site from the 
outside and gives you a readiness score plus the pages an AI assistant read when
answering questions in your category.

Install the plugin when you want the fixes applied for you.

#### What the plugin serves

Four endpoints on your own domain, with no configuration:

 * **/.well-known/ucp** — a UCP discovery manifest conforming to the
    published 
   specification, so an agent can find out what your store offers.
 * **/llms.txt** — a plain-text description of your store, categories and
    products
   for AI models.
 * **/mcp** — a live MCP server (JSON-RPC 2.0, protocol 2025-06-18) with
    three 
   tools: `search_products`, `get_product` and `get_store_info`.
 * **/goppa/catalog** — your catalogue as schema.org/Product JSON.

Products, prices, stock status, categories and attributes are read
 directly from
WooCommerce and cached for ten minutes.

#### It applies the fixes, not just the files

With a Goppa account connected, the plugin checks hourly for fixes found
 by the
diagnosis and **applies them to your site itself** — the llms.txt, the robots.txt
rules that let named AI crawlers through, the sitemap reference, and product schema
fields that are missing. Then it reports back what it applied, so the diagnosis 
you see is the state of your site and not a to-do list.

Two rules it never breaks:

 * **It never changes what you wrote.** Titles, descriptions, prices and
    policies
   are on a refuse list inside the plugin. Even if the service asked, this code 
   would discard the instruction — the list lives here, on your server, precisely
   so it holds regardless of what happens upstream.
 * **The plugin pulls; the service never pushes.** Every connection is
    outbound
   from your store, like the telemetry. No authenticated route is opened on your
   WordPress.

It also submits changed product URLs through **IndexNow**, so Bing and
 Yandex learn
about them in hours rather than weeks. ChatGPT and Copilot answer from Bing’s index—
a product outside it cannot be recommended, however good its data is.

#### What this does, and what it does not

This plugin makes your catalogue **findable, readable and searchable** by
 AI agents.
Search ignores accents, so “tenis” finds “Tênis” and “fussball” finds “Fußball”.

It does **not** process carts, checkout or payments, and the manifest does
 not 
claim otherwise — it declares catalogue search and lookup, nothing else. An agent
that reads it will send the shopper to your store to buy. Announcing a checkout 
that does not exist would make agents try to transact and fail.

#### Optional: see what the agents actually do

Paste a token from a Goppa account and the plugin reports agent
 activity — which
endpoint was called, what was searched, which product was returned. Never visitor
data. This is off until you configure it; see “External services” below.

#### External services

**With no token configured, this plugin makes no external connection.**
 Everything
above is served from your own site and nothing leaves it.

If you enter a Goppa store token in Settings  Goppa, the plugin sends
 agent activity
to the Goppa service at `https://trygoppa.com` (endpoint `/api/ingest`). This is
what is sent, and only when an AI agent requests one of the four endpoints above:

 * which endpoint was requested (for example `mcp`);
 * the User-Agent string sent by the agent, which the service classifies
    into a
   known agent name;
 * which MCP tool was called (for example `search_products`);
 * the search term or product identifier the agent asked for;
 * the name of the product returned first.

Records are queued and sent after the response to the agent has already
 been delivered,
so the service being slow or unreachable never delays your store. Nothing is sent
about your human visitors: no IP addresses, no customer or order data, no personal
information. Clearing the token stops it immediately.

Service provided by Goppa — [Terms of Service](https://trygoppa.com/terms),
 [Privacy Policy](https://trygoppa.com/privacy).

## Screenshots

[⌊What the plugin has already done on your store, counted from your own catalogue,
above the endpoints it serves. No configuration.⌉⌊What the plugin has already done
on your store, counted from your own catalogue, above the endpoints it serves. No
configuration.⌉[

What the plugin has already done on your store, counted from your own catalogue,
above the endpoints it serves. No configuration.

[⌊Every block is a switch. The two that change what your customers see are off until
you turn them on.⌉⌊Every block is a switch. The two that change what your customers
see are off until you turn them on.⌉[

Every block is a switch. The two that change what your customers see are off until
you turn them on.

[⌊The product summary and the FAQ, as visible text on the page. Both are built only
from fields you already filled in, and both are off until you turn them on.⌉⌊The
product summary and the FAQ, as visible text on the page. Both are built only from
fields you already filled in, and both are off until you turn them on.⌉[

The product summary and the FAQ, as visible text on the page. Both are built only
from fields you already filled in, and both are off until you turn them on.

[⌊llms.txt, served on your own domain, written from your catalogue.⌉⌊llms.txt, served
on your own domain, written from your catalogue.⌉[

llms.txt, served on your own domain, written from your catalogue.

## Installation

 1. Upload the plugin ZIP via Plugins  Add New  Upload, or unzip into /wp-content/plugins/.
 2. Activate it. The four endpoints are live immediately.
 3. Optional: Settings  Goppa for the store description, policy URLs and the Goppa 
    token.

Requires WooCommerce. If your permalinks are set to “Plain”, switch to any other
setting so the endpoints resolve.

## FAQ

### Does it slow my store down?

No. The catalogue is cached and the routing exits on the first check for
 anything
that is not one of the four endpoints, so ordinary page loads never reach this code.

### Does it expose private data?

No. Only published products, and only the fields already public on your
 store: 
name, description, price, stock status, categories, attributes, image and link.

### Will AI assistants recommend my store now?

Serving these protocols is what makes your catalogue readable by an agent
 at all—
it is a precondition, not a guarantee. Anyone promising a specific outcome here 
is guessing.

We publish our own evidence for that. Across 61 shops we measured, 26
 that scored
a perfect 100/100 on technical readiness still appeared in 0% of the AI answers 
we ran. And it varies enormously by category: of 12 beauty shops measured, 1 appeared;
of 4 electronics shops, 3 did. A 0% result means something different depending on
what you sell, which is why the check reports your category alongside your own number.

Method, sample sizes and limitations: https://trygoppa.com/study

### Do I need a Goppa account?

No. Every endpoint works without one. An account only adds reporting of
 what agents
did on your store.

### What happens if the Goppa service is down?

Your endpoints keep working. Pending reports stay queued on your site and
 are sent
when the service is reachable again.

### Does it work with High-Performance Order Storage (HPOS)?

Yes. The plugin declares compatibility and does not touch orders at all.

### How do I remove everything?

Deactivate to stop the plugin and its scheduled task. Delete it to erase
 every 
option it created, including the token.

## Reviews

There are no reviews for this plugin.

## Contributors & Developers

“Goppa – AI Visibility for WooCommerce” is open source software. The following people
have contributed to this plugin.

Contributors

 *   [ goppa ](https://profiles.wordpress.org/goppa/)

[Translate “Goppa – AI Visibility for WooCommerce” into your language.](https://translate.wordpress.org/projects/wp-plugins/goppa-agentic-commerce)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/goppa-agentic-commerce/),
check out the [SVN repository](https://plugins.svn.wordpress.org/goppa-agentic-commerce/),
or subscribe to the [development log](https://plugins.trac.wordpress.org/log/goppa-agentic-commerce/)
by [RSS](https://plugins.trac.wordpress.org/log/goppa-agentic-commerce/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 0.6.3

 * The settings page now uses WordPress’s own admin components, so it
    reads as 
   part of your dashboard instead of a wall of text: what the plugin has already
   done comes first, in a card with a status icon per line, and the endpoints it
   serves sit below it in a table you can open one by one.
 * No stylesheet of ours is loaded for any of it. The page inherits your
    admin 
   theme, dark mode and accessibility settings as they are.

#### 0.6.2

 * Renamed from “Goppa Agentic Commerce” to “Goppa – AI Visibility for
    WooCommerce”,
   so the name says what the plugin is for. Nothing else changes: same plugin, same
   settings, same address. Your site keeps updating normally.
 * The settings page now shows what Goppa has actually done on your
    store — how
   many products are being served as structured data, how many URLs went to Bing
   and Yandex — instead of only listing what it could do. Until now that summary
   appeared only for connected accounts, so anyone using the plugin on its own saw
   a form and no evidence that anything had happened.
 * Asks for a review, once, after a week of real use, inside this
    plugin’s own 
   settings page. Dismissable, and the dismissal sticks.

#### 0.6.1

 * The settings page now says what this plugin can and cannot tell you.
    It makes
   your catalogue readable; whether an assistant actually names your store has to
   be measured by asking, from the outside. The note disappears once you connect
   an account.
 * The connection field used to ask for a token without saying where one
    comes 
   from. It now links to the page that issues it, with this site’s address already
   filled in.

#### 0.6.0

 * **New: a short summary on product pages.** Two factual lines and a
    spec list,
   built only from fields you already filled in — name, category, brand, price, 
   stock and attributes. Your own description is never read, changed or rewritten.
   Off by default.
 * **New: your category guide, as a draft.** The comparison guide written
    on the
   platform can now land here as a draft post instead of being copied and pasted.
   It is created once, it is always a draft, and once you touch it the text is yours—
   we never write over it. Off by default.
 * **New: your official profiles in the schema (`sameAs`).** The store
    identity
   block already told an assistant your name and address. It now also links the 
   profiles you confirm on the platform, which is what tells a model that this shop,
   that review page and that social profile are the same business. Nothing is published
   until you confirm each one.
 * **New: the FAQ can also be text on the page.** Google no longer uses
    FAQ Page
   markup and AI reads the page itself, so the same questions and answers can now
   appear as visible text. Off by default: hidden markup does not change what your
   customers see, and this does.
 * **New: FAQ on category pages.** Built from the products in that
    category — how
   many there are, what they cost, which brands you carry. Counted from your own
   catalogue, never written for you. Also off by default.
 * **New: see when an AI actually used your shop.** Until now the plugin
    only reported
   the agent files it serves, so an assistant reading a normal product page went
   unseen. It now reports two things that are real counts, not estimates: pages 
   fetched by AI crawlers, and visits from people who clicked a link inside an AI
   answer.
 * The dashboard separates the two that matter. `ChatGPT-User`,
    Claude-User and`
   Perplexity-User` fetch a page **because someone asked a question right then —
   those are counted as real use. GPTBot and the other sweeping crawlers are shown
   separately, because a crawler passing through says nothing about being recommended.
 * **Privacy:** only the referring host is recorded (for example
    chatgpt.com), 
   never the full address, which can contain the visitor’s conversation id. No IPs,
   no raw headers, and ordinary visitors are still not recorded at all.

#### 0.5.1

 * **Fixed a privacy bug: hidden products were being served to AI agents.**
    If 
   you had set a product’s catalogue visibility to _Hidden_, or protected it with
   a password, it was still included in the catalogue the plugin publishes for AI
   assistants. Nothing changed on your storefront, so there was no way to notice.
   Those products are now excluded. If you use hidden products for B2B pricing, 
   discontinued items or testing, update.

#### 0.5.0

 * New: the plugin now **applies the fixes by itself**. Once an hour it
    asks Goppa
   whether your latest diagnosis found anything it can repair, and repairs it: serving
   llms.txt, allowing AI crawlers and declaring the sitemap in robots.txt, and filling
   in structured-data fields your products were missing. Before this you had to 
   copy and paste them.
 * **It will never touch what you wrote.** Titles, descriptions, prices
    and policies
   are refused by the plugin itself, not only by the server — so even a bug or a
   breach on our side cannot change how your store looks to a shopper. Only data
   that AI agents read is ever modified.
 * Settings now show exactly what was applied and when, and the plugin
    does nothing
   at all until your store is connected.

#### 0.4.0

 * New: **IndexNow**. Your product URLs are submitted to Bing and Yandex
    whenever
   a product is added, updated or removed. This matters more than it sounds: ChatGPT
   and Copilot answer shopping questions from Bing’s index, so a product that is
   not in that index cannot be recommended, however good its structured data is.
   IndexNow cuts the wait from weeks to hours. The verification key is generated
   and served automatically — nothing to configure. Turn it off under Settings if
   another plugin already submits your URLs.
 * Fixed: uninstalling did not remove the `goppa_schema` option, so a
    setting from
   0.3.0 survived the plugin being deleted.

#### 0.2.1

 * Fixed: on stores running the stable WooCommerce release, every endpoint
    served
   an **empty catalogue**. The plugin routed on `init` at priority 0, the same priority
   WooCommerce uses, and loaded first — so wc_get_products() ran before WooCommerce
   had registered the `product` post type. Routing now runs at priority 20.
 * Fixed: an empty catalogue was cached for ten minutes. If the first
    request happened
   before products existed, products added afterwards stayed invisible to agents.
   Only a non-empty catalogue is cached now.
 * Fixed: search ignored accents. “tenis de corrida” ranked a t-shirt
    above a running
   shoe, because “tenis” did not match “Tênis”. Accents are folded on both sides
   now, covering the Latin alphabet (including ß, ø, æ, ł, ğ).
 * Fixed: a match in the product name now outranks a match in the
    description.
 * Fixed: `get_product` also matches without accents, so a lookup cannot
    fail where
   the search succeeded.
 * Fixed: deactivating left the hourly reporting task scheduled forever.
 * Fixed: uninstalling did not remove the store token or the telemetry
    options,
   leaving a secret in the site database.
 * Changed: text domain is now `goppa-agentic-commerce`, matching the plugin
    slug,
   so translations resolve.

#### 0.2.0

 * Rewrote the UCP manifest to conform to the published specification,
    checked 
   against a live Shopify manifest. The previous version used fields that do not
   exist in the spec.
 * The manifest now declares only what the plugin does — catalogue search
    and lookup.
   No checkout, cart or payment handlers.
 * Corrected llms.txt and the plugin description, which claimed the store
    was transactable
   by agents. It is not; purchase happens on the store.
 * Hardened the MCP server against malformed input. Batches, `null`, bare
    numbers,
   parameters sent as strings and arguments of the wrong type used to raise errors—
   which would surface as HTTP 500 on the merchant’s site. All of them now return
   proper JSON-RPC errors, and batch size is capped.
 * Added optional reporting of agent activity.

#### 0.1.0

 * First release: UCP manifest, llms.txt, MCP server, schema.org catalogue
    endpoint,
   settings page, catalogue cache.

## Meta

 *  Version **0.6.3**
 *  Last updated **5 ชั่วโมง ago**
 *  Active installations **Fewer than 10**
 *  WordPress version ** 6.0 or higher **
 *  Tested up to **7.1**
 *  PHP version ** 7.4 or higher **
 *  Language
 * [English (US)](https://wordpress.org/plugins/goppa-agentic-commerce/)
 * Tags
 * [ai visibility](https://th.wordpress.org/plugins/tags/ai-visibility/)[ChatGPT](https://th.wordpress.org/plugins/tags/chatgpt/)
   [llms.txt](https://th.wordpress.org/plugins/tags/llms-txt/)[mcp](https://th.wordpress.org/plugins/tags/mcp/)
   [woocommerce](https://th.wordpress.org/plugins/tags/woocommerce/)
 *  [Advanced View](https://th.wordpress.org/plugins/goppa-agentic-commerce/advanced/)

## Ratings

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[See all reviews](https://wordpress.org/support/plugin/goppa-agentic-commerce/reviews/)

## Contributors

 *   [ goppa ](https://profiles.wordpress.org/goppa/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/goppa-agentic-commerce/)